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23-Mar-2017 12:24

It only changes the process of discovery," says Mehr in Dan Slater's new book "Love in the Time of Algorithms: What Technology Does to Meeting and Mating." (Slater notes that Mehr was the only dating exec he interviewed who felt this way.)It’s the efficiency of this “process of discovery” that’s appealing to many daters.

“I guess maybe the promise of online dating is that it allows you to get out and have those experiences and make those mistakes and hopefully learn a lot from them,” said Slater. is to get [them] out there and get them to socialize.” Sure, you might encounter some horrific experiences — but hopefully you’ll learn from them and those lessons will benefit your search for a partner in the long run.“Even if I had married someone that I had met through a friend or whatever, online dating still would have been fun,” said Feifer.

It doesn’t help that these algorithms are closely guarded trade secrets.

The majority of the surveys, studies, and reports evaluating online dating sites’ efficacy are paid for by the companies themselves, leading to some possibility for biased results.

Experts say online dating sites see a huge traffic increase between Christmas and Valentine’s Day.

"Online dating doesn't change my taste, or how I behave on a first date, or if I will be a good partner.Between 20, the number of people using online dating sites doubled, from 20 million to 40 million, and about one third of America’s single people participated in some sort of online dating last year.But despite these numbers, it’s unclear if online dating is any more effective than, or really any different from, meeting someone offline.Of the 13 online daters I talked to for this article, only one believes algorithms can make successful matches. “I don’t believe that an algorithm can match me up, and I don’t want to match me up,” said Jason Feifer.

A senior editor at Fast Company, Feifer met his wife Jennifer Miller, a freelance journalist and author, through Ok Cupid after narrowing his search criteria to two requirements: "Jewish" and "journalist."Feifer and Miller told me they didn’t start using Ok Cupid with the hopes of finding their soulmates.

After a rough breakup last January, I was sad and single in the Big Apple.



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